Adapting to Industry Shifts

January 10, 2024
By Tung Nguyen

PN Medical’s mission is to design cardiopulmonary devices, perform research, and offer evidence-based, outcome-driven continuing education to help millions achieve or maintain their cardiopulmonary health without relying on drugs.

This episode features a conversation with Mark Carbone. He is a healthcare entrepreneur, inventor, researcher, and is the CEO of PN Medical. Under Mark’s leadership, PN Medical has become a leader in the respiratory therapy and cardiopulmonary fields and has been instrumental in dozens of novel clinical studies conducted with Mayo Clinic, Fighter Pilots, Army Rangers and SEALS, Olympians, and professional athletes. With a dedication to evidence-based science and cutting-edge research, they have helped almost 2 million people breathe better, overcome illness, improve their physical and mental health, their well-being, and maximize their human performance.

Mark discusses the early days at PN Medical, including learning about the medical field and inventing a new product for respiratory and cardiopulmonary health. He stresses the significance of making healthcare more affordable and accessible.

He also shares insights into his leadership philosophy and the core values that have guided his career, such as going directly to decision-makers, being humble, and taking risks. Mark attributes his success to several factors: a strong foundation in entrepreneurship, learning from mentors in large corporations, and embracing risk.

The conversation then delves into the evolution of PN Medical under his leadership. Mark transformed the company from its initial focus on respiratory and cardiopulmonary health to expanding into athletics, performance arts, and other areas. He emphasizes the importance of research in the company’s operations and the shift towards connected medical devices and home healthcare.

Mark highlights the challenges of educating the public about the benefits of their products, particularly in convincing the vast majority of people who are unaware of their own breathing issues. He also discusses the need for companies in the medical device industry to adapt to changing business environments, like consumer markets and online platforms like Amazon.

In terms of leadership, Mark emphasizes the importance of transformational leadership, consisting of idealized influence, intellectual stimulation, individual consideration, and inspirational motivation. He believes in the power of building loyalty, challenging teams, and allowing room for failure and innovation.

ABOUT FAVORABLE ENVIRONMENTS PODCAST

Featuring interviews with industry leaders, pioneering researchers, and influential entrepreneurs, Favorable Environments offers listeners a unique perspective into the minds shaping the future of medical technology and healthcare. This podcast is sponsored by the USD Discovery District.

Read More

Presentation at AURP 2024 International Conference with ISG

Accompanied by the leading midwestern architecture and engineering firm ISG, Thel will be delivering a presentation at the 2024 AURP International Conference, taking place in Bentonville, Arkansas.

The presentation titled “Discovering the Future of Research Parks: Flexible Master Planning + Strategic Marketing” highlights the importance of dynamic strategies and collaborative partnerships in enhancing the effectiveness of research parks and innovation districts.

Read More »
2024 Market Study Update for USD Discovery District

Market Study Update for the USD Discovery District

The 2024 report from the USD Discovery District presents a detailed view of South Dakota’s burgeoning role within the life sciences, biotechnology, and medical technology sectors, marking this year as pivotal for growth post the 2023 economic fluctuations. It underscores key industry developments, funding environments, and the unique advantages of South Dakota, offering a strategic framework for stakeholders to leverage the state’s expanding biotech infrastructure. The District is not just a space but a collaborative hub linking research parks with academic institutions to foster the scaling of high-potential companies.

Read More »

Shaping Connected Health from Small-Town South Dakota Roots

In this episode of our podcast, we are joined by Bill Betten, an engineer turned entrepreneur and is the President of Betten System Solutions and Director of Solutions – Medtech at S3 Connected Health. Bill shares his fascinating journey from a small-town upbringing to becoming a leading figure in medtech, with a career that spans contributions to life-saving devices and innovative solutions for the healthcare industry.

Read More »

Subscribe

Select topics and stay current with our latest insights

© 2020-2024 Thel Consulting