About

Thel Consulting is a South Dakota consulting firm specializing in marketing, advertising, and product development. Founded in 2020 by Tung Nguyen, Thel offers professional services to universities, non-profits, and other organizations.

Our Mission

We integrate technology and marketing to form strategies for organizations looking to do something different.

We accomplish this by delivering transformations with relentless research, simple design, and obsessive media production.

Our Approach

We deliver transformations. Not a la carte services. 

We aren’t website developers but we can make meaningful digital experiences. We are not content creators but we help companies engage with their audiences.

Does this make sense?

Our services are all inclusive because we apply strategy to our work. We craft overarching stories and our contributions are the chapters in the storyline.

Organizations choose to work with us because they are looking for a transformation and not one-off services.

Without a vision for all of the traditional marketing activities, client’s risk having a fragmented identity and therefore only exasperates the noise.  

Our clients seeks a clear signal and we provide the services and tools to shape a vision and roadmaps to reach our client’s goal. 

Our Values

We believe people have the ability to learn, adapt, and grow.

To enable these abilities, we lean on our values of:

  • Trust – the bedrock to freely exchange information and empathy
  • Curiosity – fosters an environment of continuous improvement
  • Resilience – navigating through challenges to ensure growth

When an engineer is asked for marketing help, there is a big problem.

That’s because what they’ve tried isn’t working.

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